We also had a chance to talk to Ryan Nagode, head of Ram interior design, about the inspiration and approach for the Ram’s interiors, which are among some of the Truck Trend staff’s favorites among current fullsize trucks. Going forward, it’s too early to say.” Howell added the decision to go with the block logo for the Rebel and Limited wasn’t guided by feedback from focus groups, but from an internal decision. When asked if the block-letter Ram logo will ultimately replace the current “crosshair” grille on other Ram models, Howell said, “If you look at our 2015 model year lineup, the crosshair design will be the predominant one you’ll see on the road. With the Limited’s liberal use of chrome, and more understated premium look, at first we thought it was being positioned similarly to the GMC Sierra Denali, however Howell said the primary inspiration was the 1939 Dodge pickup, with its prominent use of horizontal elements in the grille. The new grille design for the Ram Limited also shared the same functional requirements, but the inspiration and approach was different. The move to the block-letter grille for the Rebel came partially from a need to increase the grille surface area to improve cooling. Greg Howell, head of Ram Truck exterior design, said his team worked closely with engineering to come up with a solution that was both stylish and functional.
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